Saturday, September 6, 2008

How I've been using Eyejot to add that personal touch to business

As most of you who read this blog regularly know, I'm a huge fan of a video mail service called Eyejot. With just a few clicks of a mouse, anyone with a web cam and microphone can send a video email to anyone on the planet with an email address. It's fast, easy, and dead simple to do. If you can send an email, you can use Eyejot.

Because most of my companies customers and employees are scattered both around the United States and around the world (our entire development team is in India), communications can sometimes become bland and impersonal. It's not like when you're in a real office where you can walk in and visit with a team member or in the same city with your customer where you can invite them to lunch. So I've long been trying to come up with ways to personalize the interactions I have with both demographics.

Eyejot, with a less than 5 minute signup, solved that problem immediately.

Now, when I want to get something important across to a team member in India (or Seattle, for that matter), I log into my Eyejot account, click a few icons and I can record up to 5 minutes of pretty decent video that says exactly what I want to say and leaves no room for ambiguity at all. If I need to physically show them something, I can use my webcam or my Flip video camera (Eyejot let's you upload videos too) and easily and visually show them what needs to be done or discussed.

I've also used Eyejot with clients. Before Eyejot, my interactions with clients (especially new ones or 'pre-clients') was limited to email, voice, and an occasional video conference. But Eyejot has opened a whole new dimension in my customer communications.

Using Eyejot, I can pay a virtual office call to any client or potential client any time I want to. I send the video mail and they watch in on their time - no coordinating online times for video conferencing or playing phone tag for two days like before.

Perhaps best of all, sending an Eyejot immediately cuts through all the normal email noise that pollutes a customers mail box. It's an eye catcher. It demands attention. And, especially with potential customers, it's engaging. Even if they might have not read an email from an unknown vendor, there's something curious and compelling about a video email that makes it so that you almost have to read it.

Of course, I also use Eyejot to keep up with my far flung family members so the service can definitely cross worlds if you want it to. And, it's just as cool for personal use as it is for business use - for many of the same reasons.

All-in-all, I've introduced 5 people to the Eyejot service and they're all immediately seeing how it can benefit them in both their personal and business lives. Next week, I'm going to meet with our City Manager to discuss how the city might deploy the service to better communicate with their citizens. I can see endless possibilities there and I'm excited about them.

I know that every time I write about Eyejot I sound like a walking ad for the service and, to a large degree, I suppose I am. I was very skeptical when I first signed up. I saw it mostly as a toy that was cool to have but not very useful. Now, I don't know if I could function as efficiently without it. I've been won over by the service. I'm screaming its praises from the rooftops because I truly understand what a disruptive technology this really is. It's not like many of these services that let you endlessly do useless things. This has real value.

Give it a try. I think you'll agree.
Send a customer or two of yours and Eyejot and watch the reaction.
I guarantee, you will never look at 'customer relations' the same again.
Eyejot really has made the world a little smaller.

FULL DISCLOSURE: Because I am such a fan of EyeJot, I've also chosen to join their affiliate program. I've not done so because of the money but because I truly believe this technology is so incredible that I am willing to spend my time telling people about it.

No comments: